Naturally, BMW offers numerous ways to customize the look, feel, and technological sophistication of the 7 Series, ensuring that discerning clientele can craft one that reflects their preferences and tastes. In addition, next year, a new 2024 BMW i7 M70 xDrive arrives with more power, added opulence, and an updated iDrive 8.5 infotainment system with a new Quick Select user experience.
Open the driver’s door, and the interior is anything but dated. A BMW Curved Display dominates the upper half of the dashboard, wowing you with full-color, high-resolution graphics. A faceted, transparent trim strip bisects the dash and contains a hidden BMW Interaction Bar with touch-sensing functions. This modern, upscale, decorative trim glows with lovely ambient lighting at night.
My test car had the BMW Individual Composition option with extended premium Smoke White leather, carbon fiber dashboard trim, and an Alcantara suede headliner. Add the metal speaker grilles for the stunning 40-speaker Bowers & Wilkins high-end audio system and Panoramic Sky Lounge glass roof with LED lighting, and my 740i was decadently dazzling.
However, while the reflective interior surfaces and touch-sensing controls look futuristic and sensational, you may experience frustration when trying to find and use them, especially on a bright and sunny day.
In addition, because BMW includes many interior settings within different curated themes, if you adjust from one theme to another, you could experience unintended and unwanted consequences. I recommend using the Personal theme to create one of your own and sticking with it.
Comfort is abundant. The 7 Series has a four-zone automatic climate control system and front seats offering just the right number of adjustments to find a perfect position. They’re heated in front, and so is the steering wheel. In addition, ventilated and massaging front seats are available, along with heated rear seats.
